why do I do this?

Chris Kalaboukis
3 min readSep 19, 2021

Once upon a time, a corporate innovator was having trouble bringing innovation into their organization.

No matter how hard they tried to guide the culture of the organization to be more innovative or convince leadership to invest both time and money into innovative new products, service and businesses, its seemed that no matter what effort was made, they were never able to go beyond “innovation theater.”