Time: The Real Final Frontier

It’s come to my attention that there is something wrong with time.

We are obsessed with it — with being more productive — with being more mindful — with keeping time, killing time, and wasting time.

While it’s been said by many that time is our most precious resource, why do most of the tools we have which deal with time so terrible?

If you really think about it, the only real management tool we need is a better one to manage time.

Startup founders: I smell multiple unicorns here.

I personally use Google Calendar to manage my time, but it is a very poor time manager: all I can do is allocate blocks of time manually. I have at least 4 calendars which I need to manage in one über Google Calendar, which I update with all my meetings. But what about the stuff I must do between meetings? Those spaces are left open in my calendar, and I suppose I could allocate time to complete those items, but I have no idea how long I should allocate, or how long they should take.

So, I also maintain an über to-do list in Asana, which is great, but it doesn’t track a specific duration. It will tell me when something is due, which project it’s in, and who needs to do it, but it has no idea how long this task will take. Even if it did, I still can’t reconcile it with my calendars. We seem…