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You’ve heard of Dollar Shave Club?

The scrappy startup which started marketing by putting ironic videos on social media that spoke directly to the burgeoning millennial male who just had to shave every day? Sick and tired of the Gillette/Shick cabal, which comes out with a new razor every few years or so, and charges an arm and a leg for the razor and the blades. What a pain in the ass to keep buying blades when they ran…