reality is non-binary: humans are more complex than you think

Have you ever noticed that almost everything in our world ends up in two camps? Democrat or Republican, Liberal or Conservative, Jeep or Bronco, Black or White, Male or female?

For some reason, we tend to simplify things down to a binary choice — maybe it’s easier for our brains to process — instead of a plethora of choices, many of which may be closer to…

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CEO http://ideateandexecute.com

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Chris Kalaboukis

Chris Kalaboukis

CEO http://ideateandexecute.com

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