How To Leverage Mimetic Theory For Product Innovation

What Is Memetic Theory

I lightly covered mimetic theory in previous posts, a theory of human behavior posited by French philosopher Rene Girard. In short, the theory suggests that all conflict is based on envy — you can think about it as an expanded “keeping up with the Jones” — all of our drives and desires come from wanting what others want.

--

--

--

CEO http://ideateandexecute.com

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Chris Kalaboukis

Chris Kalaboukis

CEO http://ideateandexecute.com

More from Medium

Thinking physics — Schrodinger’s Cat, OKRs, Outcomes & Output

What might a Growth Product Team measure? Here’s what we did at The Mom Project

The impossible expectation of the Product Missionary

Why business people hate discovery