Are You Plussing Or Minusing?

Ever been in an ideation session that pits the DoIts against the ShouldWes? Yep — first the DoIts pitch an idea, and then the Should Wes shoot it down. The DoIts are trying to move the ball forward into the future — while the ShouldWes are using the past to dictate the future. Why does this happen?

Sure, we all are mired in the day-to-day operations before we go into the ideation session. Sure, we all know that…